BRANDING & STORYTELLING
BRANDING & STORYTELLING
Business scholars across the map agree - powerful storytelling matters to the success of a brand in a highly competitive market. When it comes to storytelling, we follow the saying:
“In a sea of sameness, be unforgettable.”
Our team understands that every successful business started off with a powerful vision. Your vision is sacred. It paints the picture of an “ideal world”, in the center of which is your brand as the source of transformation.
In order to achieve this “ideal world”, your company needs to communicate its message over and over to your audiences. In order to develop consistent streams of communication, your brand needs to abide by specific brand guidelines.
What are brand guidelines?
Your brand guidelines stem from your brand’s vision, mission, and values, that get translated into visual elements commonly referred to as logo, tagline, color palettes, background palettes.
In order to create consistency across all channels of communication, your business needs to be strict with how it communicates with partners and customers.
The top three mistakes business owners make when it comes to branding are:
- Using too many different fonts and colors across different marketing materials (website, social media, etc.) instead of sticking to the same fonts and color palettes.
- Confusing audiences with their brand’s messaging, instead of providing clarity.
- Increasing their marketing/ad spend before they’ve established their brand guidelines, thus severely cutting down on the efficacy of each marketing dollar.
Lack of branding will often translate into confusion and misuse of your marketing dollars.
More than customers, we build communities.
For your brand to take off, it requires embodying much more than your product or service -- and that’s where our storytelling capabilities come in.
We consider what emotions, values, and ideas you can offer your audience.
We define what emotions your fans experience after interacting with your brand.
We understand and communicate clearly the sort of value your brand is offering customers every time they engage with your content.
We analyze and define what your brand’s meaning to your customers, beyond what you’re selling them.
OUR BRAND DEVELOPMENT SERVICES INCLUDE:
DEVELOPMENT SERVICES INCLUDE:
We get inside the heads and hearts of your target audience and study market dynamics.
We design iconic logos and visual identities that cut through the noise and express who you are.
We provide a compass and strategically position your brand within a unique space.
Audience Profile & Definitions
We create detailed reports on who your ideal customer is, what is important to them, their major pain points, and how best to reach and engage each audience group.
Voice & Messaging
We define your unique brand voice and write messages and copy that clarify and inspire.