What are Facebook Messenger Chatbots?
Facebook Messenger Chatbots are a compilation of direct messages automated to interact with customers. It is a new form of more direct social media marketing, as it uses the private message (direct message) function that all social media platforms have in common.
The purpose of a chatbot is to resemble a human being. But they're not actually people, they're computers. We've had bots in our phones for years in the form of assistants such as Google Assistant and Siri.
This new generation of Messenger chatbots is far more advanced and - most importantly - individually customizable to your business.
Messenger chatbots have become an integral part of the Facebook consumer experience. If you want to be available to your clients, you need to be available to them where they’re already active.
In this case, that means messenger apps such as Facebook Messenger.
How do Facebook Messenger Chatbots work?
Let’s compare Facebook Messenger Chatbots to email marketing. In order to email someone, you have to collect their email first (hopefully, with their permission!).
A chatbot is part of your Facebook Business Page. Thus in order to collect someone as a Facebook Messenger Chatbot, you need to have them engage with your Facebook Page via Messenger.
“How do I do that?”
Easy - run a targeted Facebook ad with an irresistible offer. Examples: discount, freebie, special offer. Select the call-to-action button to “Message”.
It’s really not complicated to create Messenger Chatbot contacts or to send chat blasts.
“Okay, so far so good. Seems interesting, slightly complicated. How is this better than email? I already know how to send an email. Why not stick to what I know and keep my risks of error minimized?”
Glad you asked. Here are 3 reasons:
1. Only 1% of businesses engage with their customers via Facebook Messenger chatbots. (source)
Every business engaged in the slightest form of online marketing prefers to start off with email. This creates unimaginable competition. As a result, emails get trampled with contacts.
Messenger apps have been wildly popular in the last few years. However, businesses are not taking advantage of them. A mere 1 out of every 100 businesses is engaging their customers automatically or with chatbots.
Note, however, that this statistic is just businesses that use chatbot messaging of any kind. The number of businesses using Facebook Messenger chatbots is far lower.
This creates opportunity, when you realize that your consumer contacts are not being trampled to death by chatbot marketing, similarly to how it is with email.
2. Facebook Messenger user acquisition is higher than ever. (source)
Facebook has made several strides in pushing Facebook Messenger on its users. According to TechCrunch, 2.5 billion people use at least one of Facebook’s apps, and 1.3 billion people are using Facebook Messenger.
That’s 1,300,000,000. If Messenger was its own social media network, which, it sort of is, would be classified as #2 largest network after of course it’s parent company - Facebook.
The first email blast went out in 1971 by Ray Tomlinson. You can imagine his surprise when he saw a 100% open rate. How did he know back then, without the use of new-age email tracking tools that he achieved that high? He was the only receiver.
In 2020, a record 3.9 billion people on the planet are using email according to Radicati.
Facebook Messenger has achieved 1.3 billion users in just 9 years, compared to email’s 3.9 billion in 49 years.
Thanks to Messenger Chatbot platforms, businesses are able to leverage the ability to automate their outbound communication in the form of Chatbot Blasts, which are essentially email blasts through Facebook Messenger.
3. Facebook Messenger Chatbots has up to 80% Open-Rate & up to 60% Click-Through-Rate (source)
Here it is. The final, and most meaningful statistic.
The average Facebook user receives between 0-1 Messenger Chat Blasts per month. All the while they struggle with receiving an average of 30 spam emails per day (TechJury).
In conclusion, if you’re looking to generate revenue through social media for your business in 2020, Facebook Messenger chatbots are an essential key towards that goal.
Looking to utilize the power of Chatbot Marketing? Request a consultation, and we will draw out the fastest and most efficient way to make that happen!